Ancor Automotive

Ancor Automotive to open Innovation Hub

Ancor Automotive to open Innovation Hub press release

Troy-Based Ancor Automotive to Open Software Innovation Hub

The workspace will provide solutions for port logistics, mobility industry, battery solutions and component tracking.


Troy, Michigan, March 7, 2023 — Ancor Automotive, LLC, the leading Tier 1 Automotive supplier of data management and VIN-specific label solutions, today announced it plans to open a software innovation hub this May in a 2000-square-foot space within its current global headquarters at 2360 Bellingham Drive in Troy. The Ancor Automotive Innovation Hub will attract high-tech talent and hire full-time employees to build software solutions to improve logistics, mobility and tracking for automotive companies throughout North America.

Ancor CEO Jose Flores said the innovation hub will increase his organizational structure by 10%, create dozens of new jobs and ultimately develop software products to address his customers’ needs.

“As a long-established traditional company and with several external factors like the fast pace digitalization and the race to e-mobility we must adapt and stay ahead of this change as a leader in the industry,” Flores said. “Ancor is here to help all of our clients navigate this change, from battery manufacturers, established OEMs, to EV startups based in North America, as well as our vehicle manufacturers importing vehicles to the United States.”

The Ancor Automotive Innovation Hub will initially be focused on launching the Ancor Vehicle Locator, or AVL. Manufacturers that import vehicles into the U.S and dealerships, often struggle with locating a specific vehicle or group of vehicles within thousands of vehicles at different lots. The Ancor Vehicle Locator, along with its flagship product WEBVIEW, will take that headache away by telling manufacturers exactly where their vehicle is located.

The hub will also launch the Monroney Editor, which will allow auto makers to edit documents on the fly to avoid wasting raw material and improve ordering accuracy. For example, an auto maker may be importing a vehicle already on a boat to the U.S. However, the customer decides to add a roof rack. By the time the vehicle arrives to its port destination, the correct document will be available since the Monroney Editor allows users to edit documents in real time. This will save auto makers time and money.

“This are just some examples of the great things that we are developing at Ancor as we are part of this race towards digitalization and e-mobility. There is a lot of opportunity for traceability of components and solutions that we are taking advantage of.” Tom Schneider – VP of Strategy and Business Development.

Troy Mayor Ethan Baker and MICHAuto members are scheduled to speak at a grand opening this spring. The Hub is expected to be inaugurated this upcoming may the 11th.

“Ancor Automotive’s Innovation Hub is important for the region and Mr. Flores and his team are paving the way for modernizing the automotive industry,” said Glenn Stevens Jr., executive director of MICHAuto, a mobility division of the Detroit Regional Chamber.

From economic development and workforce perspectives, Stevens said, Ancor Automotive is “on the forefront of a significant growth part of the (auto) industry.”

About Ancor Automotive:

Ancor is the leading Tier 1 Automotive supplier of data management and VIN specific label solutions, partnering with OEMs for more than 40 years. We are dedicated to providing complete data, electronic and print communication solutions to maintain variable data, ensure accuracy and maximize efficiency. Visit